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New Febreze Car ‘Dials’ Up the Intensity in Automotive Air Care

Procter & Gamble brand marks new Febreze Car launch with a sweepstakes that will award 100 lucky consumers free gas for year.

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By: Christine Esposito

Editor-in-Chief

Procter & Gamble’s Febreze is encouraging consumers to hit the road this summer and visit their favorite destinations—and it will provide 100 consumers with the fuel to get there and back. To mark the rollout of new Febreze Car, which now has an intensity dial, the brand is running a sweepstakes where 100 winners will be awarded free gas for a full year.  New Febreze Car has an improved, sleek look and 3x greater scent control, according to the brand. When set to low, each clip lasts ...

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